Vice President, Content Strategy Job at Highwire in Charlotte
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About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values :
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
We are seeking a visionary Vice President of Content to lead our editorial and content marketing teams in driving significant business growth. This role is pivotal in advancing our new business development efforts while fostering organic growth within our existing client base. As a key member of our management team, you will leverage your expertise to create and execute integrated content strategies that not only engage audiences through compelling storytelling but also deliver measurable business outcomes. You will play a critical role in aligning content efforts across the agency’s disciplines—ensuring that content strategy is seamlessly embedded within our broader integrated marketing approach to drive meaningful, scalable results for both the agency and our clients.
In this role, you will oversee our entire content marketing and editorial teams, ensuring the production of high-quality, compelling content that aligns with our brand and client objectives. You will lead a team of talented editors and writers, fostering a culture of creativity, collaboration, and excellence. Your leadership will also drive the integration of editorial work with content marketing and digital initiatives, positioning our content offerings as a critical driver of business success. In addition, you will spearhead the evolution and strategic application of AI-powered tools within the content function, embedding AI into our workflows to enhance efficiency, elevate creative output, and keep the agency at the forefront of innovation.
What You’ll Do
Set the Vision
Build and evangelize a content marketing strategy that aligns with client outcomes, agency growth, and cultural momentum
Translate big brand ambitions into a system of owned, earned, shared, and zero-click offerings
Define and transfer the knowledge of a POV on how content wins in an AI-centric universe, but keeping the “you” in everything we offer
Lead the Discipline
Oversee the content (editorial, SEO, content marketing) team
Create a performance-based approach to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Develop the agency framework in conjunction with the ECD for high-output services including evergreen, episodic, campaign related, and modular content
Establish the editorial standards that will drive relevance, trust, and authority, being mindful of how to incorporate AI-related apps and approaches to the work
Market the Work
Help clients see content as a growth driver, not just a deliverable.
Establish content as indispensable to client funnels (and out of funnel moments), brand, and community/culture
Build a thought leadership program including the opportunity to conduct facilitated workshops in partnership with other Integrated Solutions offerings
Dive deeply into the process of when to buy and when to automate. Be the expert in the room on when AI makes sense (and when it doesn’t)
Coach, Mentor, Elevate
Grow a highly functional team of writers, editors, strategists, and content marketers
Foster a culture of curiosity and open-mindedness, especially around how to work with the talents from all corners of the team to get the right solution
Represent content at the table when we pitch, provide counsel, or internally discuss how to move the agency forward as a leader in this discipline
What You Bring:
Bachelor’s degree in Journalism, Communications, Marketing, or a related field; Master’s degree preferred
10+ years of experience in editorial leadership and content marketing, with a proven track record of driving business growth
Experience working in a Public Relations, Marketing, or Communications agency, with a strong understanding of client-facing work and campaign execution
Demonstrated ability to grow revenue through strategic content initiatives and lead a team of 5 or more professionals
Strong understanding of editorial processes, content marketing, working knowledge of SEO/LLMSEO, and analytics tools, with the ability to leverage these for business success
Ability to prompt and create frameworks for LLM-driven processes
Exceptional leadership, communication, and client engagement skills
Experience in a technology-related field is a plus
Ability to manage multiple high-impact projects simultaneously in a fast-paced environment
Strategic thinker with a passion for driving business results through innovative editorial solutions
Why Join Us:
Be part of a forward-thinking company that prioritizes growth, innovation, and editorial excellence
Lead a talented editorial and content team and drive business success through cutting-edge content strategies
Opportunity to make a direct impact on the company’s growth trajectory through editorial leadership
Competitive salary, benefits, and opportunities for career advancement
Highwire Perks
Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend of $100 annually for books, exhibitions, etc
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events – Thanksgiving is our favorite holiday
Dog friendly work environment
Extremely supportive, nurturing environment with many opportunities for learning and growth
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The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and let's explore the possibilities together!
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Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com . Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
Seniority level Seniority level Not Applicable
Employment type Employment type Full-time
Job function Job function Marketing, Public Relations, and Writing/Editing
Industries Marketing Services
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- Location:
- Charlotte
- Job Type:
- FullTime